Launching a new service or product is not what it used to be. In the good old days, all you needed for a successful launch event was the services of a PR agency. The agency would craft a well-written press release and also arrange for a press tour. Before the launch date, you would have to meet with the reporters and on the launch day, you would only have to watch for the articles in the press. Fortunately or unfortunately, those days are gone.
At present, the pace of news is limited only by the speed of light. The brand new media landscape is comprised of uncountable small publications and specialist bloggers who wield the same influence as the major outlets. Employing out-of-the-box new product launch marketing tactics has become more important than ever because getting attention is difficult.
Do you have a new product launch in the pipeline? Take a look at some of the ideas that you can incorporate into your launch strategy to attract the attention of your audience.
Great design: It is commonly said that you only have one chance to make a strong impression. When you are launching a new product, you need to make sure that the first impression counts. You can make that possible by working with an agency offering graphic design services. They will be able to handle every aspect of the design, from creating a new logo for your product to designing other promotional marketing material. A good-looking, professional design will help to effectively communicate the unique selling proposition of your product and enhance your sales efforts.
Set up conferences: The announcement of the launch of your new product must create a lot of noise. Setting up a conference to share the big news is a wonderful strategy to connect with your audience. You can partner with companies proficient in organising conferences. They will help you to choose the right venue, build stage sets and even provide you with the latest AV equipment.
Sign up for exhibitions: Exhibitions offer the perfect opportunity to showcase the launch of your new product line and attract potential customers.Designing and building an impeccable-looking exhibition stand is important. If you do not stand out from the crowd, you will not be able to get the amount of attention you desire. Modular and shell scheme exhibition stands are some of the popular types of stands that you can choose from. There are companies who offer bespoke exhibition stand design services that you can use.